Zaploop
Challenge
GroMo was acquiring users rapidly, but a large percentage of users churned after their first product share or sale.
The issue was not just engagement. A key reason for drop-off was trust erosion caused by missed payouts. In many cases, users had completed a sale, but attribution gaps from brand partners meant their payout was not recognized correctly.
For a user-led distribution platform, this created a serious retention problem. If users did not feel confident that their effort would be rewarded, they were less likely to continue sharing products, activating leads, or staying engaged with the platform.
The challenge was to solve the retention issue at its root — by rebuilding user trust around payout assurance.
How Zaprev Helped
Identified missed payouts and attribution gaps as a core driver of churn.
Conceptualized GroMo Protect, a paid membership product priced at ₹199/month.
Designed the product promise around payout assurance, trust, and user confidence.
Enabled Protect members to claim full payout with proof of sale, with no capping.
Built the GTM strategy for launching GroMo Protect to the right user cohorts.
Created onboarding and reactivation journeys focused on payout confidence.
Designed retention communication around trust, assurance, and fairness instead of generic engagement nudges.
Helped launch and scale GroMo Protect to 5,000+ active paid members.
Results
40% improvement in user retention among users who availed GroMo Protect.
Scaled GroMo Protect to 5,000+ active paid members.
Launched a new paid membership product priced at ₹199/month.
Reduced trust-led churn by addressing payout anxiety directly.
Created a stronger reactivation and onboarding journey for high-intent users.
Built a product-led retention lever that improved both user confidence and platform stickiness.
Final Quote
“Zaprev played a pivotal role in conceptualizing and launching GroMo Protect. They not only identified the root cause of our retention issue but also delivered a complete solution — from product design to GTM. Their speed, ownership, and clarity made a big difference in scaling it to 5,000+ paid members.”
— Ankit Khandelwal, Co-Founder, GroMo
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