Zapscale
Challenge
myHQ was operating across multiple high-intent workspace categories — including Daypass, Virtual Office, meeting rooms, coworking, and managed office solutions.
The opportunity was large, but each vertical had a different customer journey, search behaviour, intent depth, and conversion quality.
Daypass needed high-volume, location-led acquisition. Virtual Office needed sharper qualification, stronger geo-targeting, and better control over junk leads. Meeting rooms, coworking, and managed office campaigns required separate intent mapping, landing-page logic, and budget allocation.
The core challenge was to scale revenue across business lines without treating all leads the same, inflating CPL, or losing efficiency as spends increased.
How Zaprev Helped
Managed performance marketing across Google and Meta for myHQ’s key business verticals.
Rebuilt campaign structures around category, city, micro-market, and user intent.
Created separate acquisition logic for Daypass, Virtual Office, meeting rooms, coworking, and managed office demand.
Scaled Daypass through high-intent, location-led campaigns focused on users looking for flexible workspaces near them.
Improved Virtual Office performance by identifying outside-city search behaviour, where users searched for a business address in one city while sitting in another.
Fine-tuned keyword segmentation, location settings, negative keywords, and network controls to reduce irrelevant traffic.
Improved retargeting across Meta and Google to capture users who had shown strong workspace intent.
Optimized campaigns not just for lead volume, but for qualified leads, revenue contribution, and business-line profitability.
Built a more scalable performance system where budgets could be shifted across verticals based on demand, conversion quality, and growth potential.
Results
2X YoY revenue growth across myHQ’s overall business.
Scaled performance marketing across Daypass, Virtual Office, meeting rooms, coworking, and managed office verticals.
2X increase in qualified leads at the same CPL.
Junk lead percentage in reduced from 12% to 5%.
Improved Daypass acquisition through sharper city and location-led search campaigns.
Stronger budget efficiency across Google and Meta.
Built a scalable performance marketing engine for multi-vertical workspace growth.
Final Quote
“Zaprev brought a deep understanding of performance marketing, search intent, and workspace customer behaviour. They helped us scale across multiple business lines while improving lead quality and campaign efficiency. Their work played an important role in driving 2X YoY revenue growth for myHQ.”
— Nitin Agarwal, Vice President, myHQ
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