Zapscale
Challenge
Ozi was entering a highly competitive quick-commerce market for kids and baby products, competing against both established baby-commerce brands and instant-delivery giants.
The goal was to establish Ozi as the go-to quick-commerce brand for Gurgaon parents while building a demand generation engine that could scale orders efficiently.
But the brand needed more than campaign execution. It needed the full growth foundation — tracking, funnel architecture, audience strategy, creative velocity, app acquisition, retargeting, and continuous optimization across the customer journey.
The challenge was to build a scalable GTM engine from the ground up and turn a local Gurgaon launch into a repeatable acquisition system.
How Zaprev Helped
Set up the Meta account structure, Pixel, CAPI, event tracking, and campaign architecture across the app and web funnel.
Built a full-funnel campaign system covering awareness, app installs, in-app conversions, catalog ads, retargeting, and offer-led acquisition.
Created precise audience segments for Gurgaon parents using parenting interests, category affinities, local high-intent clusters, and platform-specific targeting.
Built a high-velocity creative testing system with 50+ monthly creatives across videos, statics, carousels, UGC, and offer-led campaigns.
Tested category-specific acquisition campaigns across diapers, toys, fashion, newborn essentials, and other parent-led purchase categories.
Identified and scaled high-performing acquisition properties like “Deal of the Day.”
Optimized the funnel across installs, add-to-cart, checkout, purchase events, CPI, CAC, CTR, and creative efficiency.
Scaled the Gurgaon market before successfully handing over the performance system to Ozi’s in-house team.
Scaled Ozi to 10,000+ monthly orders in Gurgaon.
Achieved a 20%+ click-to-install rate.
Delivered a 25%+ add to cart rate, showing strong post-install engagement.
Tested 50+ creatives monthly to identify high-performing acquisition drivers.
Built a scalable Meta-led quick-commerce acquisition engine across the full customer journey.
Successfully handed over a repeatable growth system to the in-house team.
Final Quote
“Zaprev helped us build the performance marketing engine Ozi needed from day one — from Meta setup and tracking to creative testing, audience strategy, and full-funnel optimization. Their work helped us scale Gurgaon to 10,000+ monthly orders and gave our internal team a strong system to build on.”
— Arushi
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