Zapscale
Challenge
Wealthy Nivesh wanted to scale lead generation quickly, but the existing performance marketing setup was not built for rapid growth.
The campaign structure was narrow, audience targeting had limited room to expand, and creative testing was not moving fast enough to identify winning angles. This meant the account had potential, but scaling lead volume risked increasing CPL without improving lead quality.
The challenge was to build a sharper, more scalable acquisition system that could increase lead volume quickly while keeping CPL under control.
How Arc Helped
Conducted a deep audience study to identify sharper Ideal Customer Profiles.
Mapped investor personas, intent signals, and audience proxies to expand targeting beyond narrow interest sets.
Restructured campaigns to make scaling easier across audience segments and creative themes.
Tested 15+ ad creatives within 2 weeks to identify winning messages quickly.
Created multiple creative angles around investor intent, trust, financial planning, and wealth-building aspirations.
Improved campaign learning by separating tests across audiences, hooks, and value propositions.
Shifted budgets toward winning combinations of audience, creative, and campaign objective.
Built a faster testing loop so the account could scale based on data, not assumptions.
Results
4X increase in lead volume within 30 days.
Scaled lead generation without a major increase in CPL.
Tested 15+ creatives within 2 weeks.
Expanded audience targeting through sharper ICPs and audience proxies.
Built a repeatable creative testing system for faster performance learning.
Created a more scalable campaign structure for future growth.
Final Quote
“Zaprev helped us scale our lead generation engine with precision. Their structured approach — from identifying the right audience to testing 15+ creatives in record time — led to a 4X jump in leads. Super focused, fast-moving, and outcome-driven team.”
— Ankit Garg, Co-Founder, Wealthy Nivesh
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