GENERATIVE ENGINE OPTIMISATION
Generative Engine
Optimization Agency
Get Found Across Google, AI Search and LLM Discovery
27.3 to 10.3
Average search position, Jacaruso
151%
Organic click growth, TuteDude
30+
Brands scaled
FREE TOOL
See where you stand with ChatGPT and Gemini right now
Run the AI Visibility Tool to see whether ChatGPT, Perplexity, Gemini and Claude already name you - or who they name instead.
The Problem
Search Has Changed
Buyers now ask, compare and decide inside AI answers. Ranking on page one is no longer the same as being found.
Buyers Are Searching Differently
Discovery now happens across Google, AI search & LLM answers.
Search Visibility Needs Execution
Rankings, citations, content, and visibility improve only with consistent execution.
What Is Generative Engine Optimization?
Generative engine optimization, or GEO, is the practice of making a brand easy for AI systems to find, trust and cite when they answer a question. Traditional SEO works on crawlability, indexation and ranking. GEO adds retrievability: whether ChatGPT, Perplexity, Gemini and Google AI Overviews can locate your brand, understand what it does, and quote it in an answer.
The difference matters because AI systems do not rank a list of pages. They read across your site, your citations, review platforms, directories and industry coverage, then generate one answer. A brand can rank on page one of Google and still be absent from that answer.
How GEO Differs From SEO
SEO targets keywords, links and rankings. GEO targets entities, citations and how consistently your brand is described across the web. The two overlap on technical foundations and content quality, which is why we run them together rather than as separate engagements.
How AI Visibility Is Measured
We track how often your brand is mentioned across ChatGPT, Perplexity and Google AI Overviews for the questions your buyers ask, which sources are cited alongside you, and how that share moves month to month. Run the AI Visibility Checker to see where you stand today.
SEO + GEO Built for the New Search Journey
ZapRank combines traditional SEO with Generative Engine Optimization to help your brand show up where high-intent buyers are searching, comparing, and making decisions.
AI-NATIVE SEO/GEO ENGINE
Specialized Agents for Every Layer of Search Growth
ZapRank is not traditional SEO with AI added on top. We have built agentic workflows across keyword research, technical audits, content clustering, on-page optimization, off-page intelligence, and AI visibility monitoring — so strategy moves into execution faster, with more depth and consistency.
Testimonials
Real Results from Real Companies
See how growth teams and founders are scaling faster with Zaprev.
What You Stop Dealing With
✕
No six-week content cycles
Briefs, drafts and publishing run on agent workflows, not a queue.
✕
No three separate vendors
Technical, content and off-page sit in one engagement.
✕
No dashboards without actions
Every report says what to scale, fix or stop.
✓
You always know your AI share
Tracked monthly across ChatGPT, Perplexity and AI Overviews.
FREE TOOL
See what this is worth in your own numbers
Put your own funnel numbers into the AEO ROI Calculator and see the attributable ARR this makes the case for.
Who This Is For
ZapRank works best for post-Series A and mid-size brands that already have organic traction and want to defend and grow it across Google and AI answers. We’ve run GEO and SEO across D2C, EdTech, Fintech, Financial Services and Real Estate - the common thread is not industry, it’s a site with revenue momentum and a serious visibility goal.
The First Six Months
Weeks 1-4
Audit technical SEO, current AI visibility baseline, and category competition. No content or technical changes go live yet.
Months 2-3
Fix priority technical issues, publish the first content clusters, and deploy structured data and citations.
Months 4-6
Scale content cadence, expand AI-citable content, and track ranking and AI mention movement monthly.
QUICK CONTACT
Ready To Be Found Where Buyers Ask?
Every message gets a real human response.
30+
Brands scaled
$10M+
In revenue influenced
30 years
Combined team experience
NOT READY FOR A CALL?
Check How Often AI Answers Mention Your Brand
We run your domain against ChatGPT, Perplexity and AI Overviews and send back where you appear.
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FAQ
Got Questions? We’ve Got Answers
Here’s what teams usually want to know before choosing an SEO/GEO package.
How long does SEO/GEO take to show results?
SEO and GEO are compounding channels. Some technical and content improvements can show early movement (2-3 months), but meaningful visibility usually builds over 6-8 months of consistent execution.
Which ZapRank package is right for us?
Foundation is best if you are just starting with SEO/GEO. Growth is best if you are ready for consistent content and visibility execution. Authority is best if you want to compete for category leadership and improve how your brand appears across AI-led answers.
What is GEO?
GEO stands for Generative Engine Optimization. It focuses on improving how your brand appears across AI-led discovery surfaces such as AI Overviews, ChatGPT, Perplexity, and other answer engines.
How is GEO different from SEO?
SEO helps your website rank in traditional search results. GEO helps AI systems understand, cite, and recommend your brand accurately when buyers ask questions or compare options.
Do you create the content or only provide strategy?
It depends on the package. Foundation focuses more on roadmap and recommendations. Growth and Authority include deeper monthly execution across content, optimization, and visibility improvement.
Can we start with Foundation and upgrade later?
Yes. Many brands start with Foundation to establish the roadmap, then move to Growth or Authority once they are ready for consistent execution.
Do you work with our existing website and CMS?
Yes. We work with your existing website, CMS, analytics, and marketing stack wherever possible. If there are technical limitations, we flag them during the audit.
Is pricing fixed or custom?
ZapRank packages have standardized monthly pricing and deliverables. If your website, category, or content needs are significantly more complex, we will clarify any custom scope before the engagement begins.
Do you guarantee rankings or AI mentions?
No, and any agency that does is guessing. We commit to the work, the cadence and the reporting. Rankings and AI citations are outcomes of that work and they depend on your category, your site and your competitors.
Will GEO work if our site has no SEO foundation?
It will work more slowly. AI systems draw on the same signals search engines use, so a site with indexation, structure or content problems is harder for them to read and cite. That is why technical work comes first.
Do we need new content, or can you optimize what we already have?
Usually both. Existing pages that already rank are the fastest thing to improve. New content is for the topics you have never covered, which is normally where AI visibility is lost.
Which AI platforms do you optimize for?
ChatGPT, Perplexity, Google AI Overviews and Gemini. The underlying work is similar across them because they draw on overlapping sources, but we track visibility on each separately.
How much does GEO cost?
Pricing is standardised across three packages and depends on how much content and technical work your site needs. We quote after reviewing your current visibility rather than before.
How do we start?
Book a discovery call. We will review your site, current search visibility, category competition and growth goals, then recommend the right ZapRank package.