PERFORMANCE MARKETING
AI-Native Performance
Marketing Agency
Scale Paid Without Scaling Waste
4X
Lead growth in 30 days, Wealthy Nivesh
2X
Year-on-year revenue from paid, myHQ
10,000+
Monthly orders scaled, Ozi
FREE TOOL
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Run the CPA Calculator to see what each acquisition costs you today, and the highest CPA you can afford before paid growth stops being profitable.
The Problem
Paid Growth is Getting harder
We find what is slowing performance down, fix the gaps, and keep scaling what works.
CAC Keeps Rising
Ad costs increase, competition gets sharper, and scaling becomes difficult without stronger creative, targeting, offers, and funnel control.
What Is Performance Marketing?
Performance marketing is paid acquisition measured against a business outcome rather than a platform metric. Instead of buying impressions or optimising to ROAS alone, spend is judged on what it costs to acquire a customer and how long that customer takes to pay the cost back. The channels are usually Google Ads and Meta Ads, but the channel matters less than what happens after the click.
The difference from digital marketing generally is where the accountability sits. A digital campaign can succeed on reach and engagement. A performance campaign only succeeds if CAC and payback hold as spend increases, which is why landing pages, creative testing and conversion tracking sit inside the same engagement rather than beside it.
How Performance Marketing Differs From Digital Marketing
Digital marketing covers everything from brand to content to social. Performance marketing is the subset where every rupee is traceable to an action and every action is priced. Reach is a means, never the result.
How CAC And Payback Are Measured
We report blended CAC across channels, payback period against your gross margin, and lead quality downstream of the form, so a campaign filling the funnel with the wrong leads is caught early rather than at the end of the quarter.
Performance Marketing Built Around Revenue Efficiency
ZapScale brings together strategy, media buying, conversion optimization, creative testing, and analytics so paid growth is managed as a revenue channel — not just an ad account.
AI-NATIVE PERFORMANCE MARKETING
How AI Makes Paid Growth Faster
AI helps us research faster, create faster, test faster, and analyze faster. Human judgment still decides what to launch, what to scale, and what to stop.
Testimonials
Real Results from Real Companies
See how growth teams and founders are scaling faster with Zaprev.
What You Stop Dealing With
✕
No guessing which creative won
Every test reports the pattern behind the winner, not just the winner.
✕
No ads and landing pages in silos
One team owns the path from click to conversion.
✕
No platform-metric reporting
CAC, payback and lead quality, not ROAS alone.
✓
You always know your payback period
Reported weekly against your target.
Pricing
Built around your CAC and payback targets. No long lock-in.
From ₹60,000
per month + media spend management fee
The management fee percentage reduces as your monthly ad spend increases.
✓
Media spend
Billed separately through your own ad accounts. You keep ownership of every account.
✓
Best fit
Brands spending ₹10L a month or more on paid acquisition, or approaching that level.
✓
What the fee covers
Strategy, media buying, creative testing, landing pages, CRO, reporting and performance management.
Spending less than ₹10L a month? Book a call anyway. We will tell you if paid is the wrong lever right now.
Who This Is For
ZapScale is built for post-Series A and mid-size brands spending ₹10L a month or more on paid acquisition, or approaching that level. We’ve run performance marketing across D2C, EdTech, Fintech, Financial Services and Real Estate - the common thread is not industry, it’s a business with revenue momentum and a serious CAC target.
The First Six Months
Weeks 1-4
Audit tracking, funnel and current campaign structure. Establish baseline CAC and payback before touching spend.
Months 2-3
Rebuild campaign structure, launch creative testing, and fix landing page conversion gaps.
Months 4-6
Scale spend into what’s working, refine targeting, and stabilize CAC against your target.
QUICK CONTACT
Ready To Scale Without Scaling CAC?
Every message gets a real human response.
30+
Brands scaled
$10M+
In revenue influenced
30 years
Combined team experience
FAQ
Got Questions? We’ve Got Answers
Here’s what teams usually want to know before choosing performance marketing support.
Is ad spend included in the pricing?
No. Media spend is billed separately through your own ad accounts. ZapScale pricing covers strategy, execution, optimization, reporting, and performance management.
What is the minimum ad spend required?
ZapScale is best suited for brands spending at least ₹10L/month on paid acquisition, or brands preparing to reach that level soon
Do you manage both Google Ads and Meta Ads?
Yes. ZapScale covers Google Ads and Meta Ads, along with landing pages, CRO, creative testing, funnel analytics, and reporting.
How does ZapScale pricing work?
ZapScale pricing starts with a base fee of ₹60,000/month, plus a media spend management fee. The percentage reduces as your monthly ad spend increases.
Do you only manage ads, or do you also improve landing pages?
We do both. Paid growth usually underperforms when ads and landing pages are treated separately. ZapScale looks at the full path from click to conversion.
Can you work with our existing creative or internal team?
Yes. We can work with your internal team, designer, content team, or existing agency. We can also define creative testing priorities and performance feedback loops.
How do you measure success?
We measure success using the metrics that matter to your business model: CAC, conversion rate, payback, ROAS, lead quality, pipeline, revenue, and testing velocity.
How quickly can we see improvements?
Some improvements can happen quickly through campaign structure, tracking, and landing page fixes. Stronger performance gains usually come from consistent testing and optimization over time.
How do we start?
Book a discovery call. We will review your current acquisition setup, growth goals, spend levels, funnel, and constraints to recommend the right ZapScale package.
Who owns the ad accounts and the data?
You do. Ad accounts, pixels, and data stay in your ownership throughout the engagement and after it ends. We work inside your accounts as an operator, not as the account owner.
Is there a lock-in or notice period?
No long lock-in. Engagements run month to month with a standard notice period to wind down responsibly, not a fixed-term contract.
Do you produce creative, or do we?
Either. We can run creative testing end to end, work with your in-house design or content team, or plug into your existing agency, depending on where you already have strength.
What happens if CAC does not improve?
We review the testing backlog, tracking setup, and funnel with you to isolate why, and adjust the plan. CAC not moving is a signal to change the approach, not something we let sit unaddressed.
How often do we get reports and reviews?
Weekly performance reporting, with a deeper monthly review covering CAC, payback, testing velocity, and the plan for the next month.
Do you work with B2B, or only D2C?
Both. The metrics we optimise for differ (CAC and payback for D2C, pipeline and CPL for B2B) but the same testing and tracking discipline applies to either.